Understanding the BENEFITS of A.I.
People are spending more time on the internet. New generations are living and breathing technology, while older generations are now up to speed with technology. These profiles (Young and old) are constantly creating data points (References). Every click, creates a pattern, every pattern is processed, segmented and stored for each profile.
A.I. which is composed of highly advanced algorithm takes this information, goes out and seek what information is relevant to each profile to present it to them, even without them knowing. OPIX uses a range of A.I. alternatives including proprietary methods. We leverage A.I. engines from social platforms to fine tune advertising campaigns. We complement our offering with strategic A.I. partners to address specific needs as we don’t pretend to know it all.