The IMPORTANCE of the online strategy
The online strategy has all the elements to helps build a company's reputation and exposure online. By using a variety of tools and solutions OPIX can help organization in achieving their online goals. Without an online strategy, companies will have difficulties connecting with customers, which can lead to a business to fail.
Your online strategy need to be sound, a long term vision with short term gains. Aligned with overall business plans, but most importantly, cost effective with measurable results.
There are 3 basic element that compose your online strategy:
1.Your vision & goals – Key element to align with overall goals of the company.
2. A documented plan – A action plan with a sequence of activities.
3. Execution strategy - The tools and resources needed to execute action plans.