[Online Strategy]

In the online world, you have to be bold and be assertive.

If a business is not growing, it’s slowly dying.

 

ONLINE STRATEGY (You are Here)

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 The IMPORTANCE of the online strategy

The online strategy has all the elements to helps build a company's reputation and exposure online. By using a variety of tools and solutions OPIX can help organization in achieving their online goals. Without an online strategy, companies will have difficulties connecting with customers, which can lead to a business to fail.

 

Your online strategy need to be sound, a long term vision with short term gains. Aligned with overall business plans, but most importantly, cost effective with measurable results.

 

There are 3 basic element that compose your online strategy:

1.Your vision & goals – Key element to align with overall goals of the company.

2. A documented plan – A action plan with a sequence of activities.

3. Execution strategy   - The tools and resources needed to execute action plans. 



BUILDING YOUR ONLINE STRATEGY

Choosing  the right components based on your needs.





YOUR WEBSITE

 

ONLINE REVENUE


DIGIAL MARKETING


eCRM

 




eAUTOMATION


MOBILE SOLUTIONS


SOCIAL MEDIA


COLLABORATION




B2B B2C INTEGRATION


ONLINE COMPLIANCE


CONTENT DELIVERY


GOAL ALIGMENT



​​​​​​​ Use your online strategy as a COMPETITIVE ADVANTAGE


In business and in life, planning is the key to success. Your online strategy needs to be dynamic, take into account trends and customer tendencies. It is not an one time event, rather an evolving approach to anticipate your customer needs and expectations.


Where do you start if you want to develop a digital marketing strategy? It's a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don't have an integrated plan to grow and engage their audiences effectively, so they are suffering from the common problems such as lack of understanding, knowlege gaps and eduction about its potential to grow their business.


OPIX start by listening to your needs, we get deep into the understandings of your business, then provide cost effective options for consideration. Everything we do is based on experience, collaboration and field education. 

 

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."  - Sun Tzu & The Art of War


Think Different - The Original Strategy that Changed Apple

When Steve Jobs took the reins at Apple in 1997, the company was in tough shape. It had a bewildering array of products, no clear strategy, and was losing tens of millions of dollars every quarter. Steve Jobs was a genius at marketing. He marked his return to Apple in 1997 with a "Think Different" ad campaign that associated Apple with unconventional thinkers such as Albert Einstein and Mahatma Gandhi. Back then Apple was struggling to survive. He introduced new products at keynote addresses that became major marketing events in their own right.

 

Today, Apple is valued at staggering 960 billion dollars making, it the most valuable company on the planet.While Steve may have been a rare exception in achieving such success, any company big or small has the potential to grow and be successful.  It all starts with a good business plan and a sound marketing strategy. No one will cares about a product or a service until they heard about it. OPIX can help you deliver your message to the right customer.

 

GET A FREE STRATEGY SESSION

We'll help you build, or re-align your online strategy for free.

 

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